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You are here: Home / Blogging / Brand Story: The Science of Why People Take Action

Brand Story: The Science of Why People Take Action

September 24, 2016 by Jeff Korhan

Episode 26 of Landscape Digital Show reveals how great business leaders inspire and engage their audience by sharing the brand story of why they do what they do.

https://www.landscapedigitalinstitute.com/wp-content/uploads/2016/09/Ep26FinalAuph.mp3

 


Brand Story: The Science of Why People Take Action

In this episode, I share the story behind why we created Landscape Digital Institute.

I’m hopeful my story will inspire you to discover and perfect yours because your story is the one differentiator you have that cannot be matched.

If you really care about helping your customers and you have the skills for doing so, then the only thing holding you back is consistently getting your story out there to engage the people that believe in what you believe. That is what leads to them believing in you.

That story is not just what you do, but why.

Show Notes

  • Download the Introduction and 1st Chapter of Built-In Social for free.
  • Check out Simon Sinek’s Ted Talk on how great leaders inspire us to take action
  • Head over to Landscape Digital Show on iTunes and give us an honest rating and review. We’ll greatly appreciate it.

Call to Action

Let me know more about your challenges and opportunities. I’ll address them in future episodes, with articles, and our free monthly webinars. You can fill out the contact form or contact me directly on whatever channels we use to communicate.

Another way ito help us help you is to take our digital marketing survey.

Thanks for listening.

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About the Author

Jeff Korhan

Jeff Korhan is the Founder of Landscape Digital Institute and a marketing and social selling leader who works with owners, marketers and sales teams to craft and communicate branded customer experiences that sell.

View all posts by Jeff Korhan

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Jeff Korhan is the Founder of Chicago-based Landscape Digital Institute. He works with owners, marketers and sales teams to make digital marketing that sells.

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