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You are here: Home / Blogging / Content Theme: How to Create Marketing That Inspires

Content Theme: How to Create Marketing That Inspires

August 27, 2016 by Jeff Korhan

Episode 18 of Landscape Digital Show reveals how to create marketing that inspires by giving greater consideration to your content theme. 


 

Content Theme: How to Create Marketing that Inspires

When you start with and stay on theme with your content you will create better marketing that inspires your audience, because you will be incredibly focused on them.

In Episode 17 we talked about how customer-facing marketing makes you and your business more likeable. In this episode, we take that a step further by applying a storytelling technique to your marketing.

What exactly is theme? Isn’t that just for novelists?

Not exactly, because your marketing is trying to tell a story too. It wants to move buyers to action. You can do that more effectively if you give some consideration to the theme of your marketing, just as a novelist does for their story.

Listen to the audio as we go through these 5 elements step by step.

  1. Start with the theme when creating marketing content. Ask what it is about?
  2. Why do you and your audience care about this theme?
  3. What’s the buried issue?
  4. Break your theme down into one sentence. This gives it clarity.
  5. Why does your theme matter? This is the big picture.
https://www.landscapedigitalinstitute.com/wp-content/uploads/2016/08/Ep18FinalAuph.mp3

 

Show Notes

We’ll greatly appreciate it if you head over to Landscape Digital Show on iTunes and give it an honest rating and review. Thank you for listening and subscribing!

Call to Action

Apply the 5 elements discussed in this episode to discover how you can make your marketing content better.

Try this and let me know how it’s working for you.

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About the Author

Jeff Korhan

Jeff Korhan is the Founder of Landscape Digital Institute and a marketing and social selling leader who works with owners, marketers and sales teams to craft and communicate branded customer experiences that sell.

View all posts by Jeff Korhan

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Jeff Korhan is the Founder of Chicago-based Landscape Digital Institute. He works with owners, marketers and sales teams to make digital marketing that sells.

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