Content Theme: How to Create Marketing That Inspires

Episode 18 of Landscape Digital Show reveals how to create marketing that inspires by giving greater consideration to your content theme. 

When you start with and stay on theme with your content you will create better marketing that inspires your audience, because you will be incredibly focused on them.

In Episode 17 we talked about how customer-facing marketing makes you and your business more likeable. In this episode, we take that a step further by applying a storytelling technique to your marketing.

What exactly is theme? Isn’t that just for novelists?

Not exactly, because your marketing is trying to tell a story too. It wants to move buyers to action. You can do that more effectively if you give some consideration to the theme of your marketing, just as a novelist does for their story.

Listen to the audio as we go through these 5 elements step by step.

1. Start with the theme when creating marketing content. Ask what it is about?
2. Why do you and your audience care about this theme?
3. What’s the buried issue?
4. Break your theme down into one sentence. This gives it clarity.
5. Why does your theme matter? This is the big picture.

Show Notes

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