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You are here: Home / Marketing / Empathy Mapping: How to Create The Ideal Website Experience

Empathy Mapping: How to Create The Ideal Website Experience

July 22, 2016 by Jeff Korhan

Episode 7 of Landscape Digital Show reveals how to use the empathy mapping tool to create an exceptional website experience for your audience.

https://www.landscapedigitalinstitute.com/wp-content/uploads/2016/07/Ep7FinalAuph.mp3

 


 

Empathy Mapping: How to Create The Ideal Website Experience

Now that digital experiences are replacing traditional selling, marketing, and customer service, you should enhance and streamline them with the empathy mapping planning tool website builders rely on.

You simply divide a whiteboard into 4 equal quadrants and label them seeing, thinking, feeling, and doing. Using sticky notes, jot down every interaction that buyers have with your website, seeking to guide the buyer toward the most favorable outcome.

The key is delivering the right content in the right way and at the right time. Knowing that buyers make decisions more on emotion than logic, you want to be especially sensitive to guiding their journey to ultimately develop trust.

Show Notes

Learn more about empathy mapping and get access to a template.

Benchmark your business against industry peers and make new discoveries in the process by taking the First Annual Landscape Industry Digital Survey. Your contribution will give you full access to the report when it’s ready.

If you have not done so already, register with Landscape Digital Institute to free access to future premium content.

Call to Action

Use the empathy mapping tool to better understand what prospective buyers are seeing, thinking, feeling, and doing when they interact with your website.

Then do the same with your competitors’ websites. And then make the necessary changes over time to consistently enhance that website experience for your ideal customer.

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About the Author

Jeff Korhan

Jeff Korhan is the Founder of Landscape Digital Institute and a marketing and social selling leader who works with owners, marketers and sales teams to craft and communicate branded customer experiences that sell.

View all posts by Jeff Korhan

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Jeff Korhan is the Founder of Chicago-based Landscape Digital Institute. He works with owners, marketers and sales teams to make digital marketing that sells.

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