You have a website and your friends say its one of the best they've seen. That's good. Your webmaster installed Google Analytics on it and every … [Read more...]
Customer Experiences: Average is The New Failure
I've been working a lot on customer experiences lately. And I'm not alone. Since I studied marketing in college I've been fascinated with … [Read more...]
Building Business Distinction That is Not Easily Matched
When I help clients with their digital marketing strategy we address dozens of measurable performance indicators. As a marketer, I'm … [Read more...]
Subscription Membership and Customer Belonging
Most growing companies acknowledge that email subscribers are their business marketing lifeline. But they are more than that. Much more. If … [Read more...]
Selling Process: Educate Buyers to Add Value and Reduce Risk
Today I’m going to answer a question I received at a recent speaking engagement. My recommendation is that you use your media to do the same. In … [Read more...]
How to Discover and Perfect Your Brand Story
Do you know why your customers do business with you? Can you clearly articulate that as an elevator pitch? In other words, can you do it in 30 … [Read more...]
