Episode 12 of Landscape Digital Show reveals how customer experience marketing differentiates your business by offering buyers a reliable path for achieving desired outcomes.
If you really want to differentiate your business you have to change what people see, think, and feel about it. And that means you have to change what they do when they interact with it.
How a prospective buyer interacts with your business online has to be carefully orchestrated or they move along until they find what they are looking for (or think they are looking for). But this has always been true.
In this episode, you will discover an example of how this worked for a residential, design-build landscaping business in the days before the Internet – and how you can adapt that understanding to the predominantly digital customer experiences that are common today.
Listen to Episode 7 of Landscape Digital Show for a deeper dive on empathy mapping.
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Call to Action
Your marketing objectives have to be reconciled with buyers getting everything they want, before, during, and after the sale.
So, whether you are collecting likes, or subscribers, or leads with your marketing, you had better be helping those people that take those actions to get what they want – it’s a two-way street.
The only way to consistently accomplish what the business wants and what the customer wants is to design an ideal customer experience that makes sense for both.
Make this a primary goal. It’s the foundation of all of your marketing.