Episode 7 of Landscape Digital Show reveals how to use the empathy mapping tool to create an exceptional website experience for your audience.
Now that digital experiences are replacing traditional selling, marketing, and customer service, you should enhance and streamline them with the empathy mapping planning tool website builders rely on.
You simply divide a whiteboard into 4 equal quadrants and label them seeing, thinking, feeling, and doing. Using sticky notes, jot down every interaction that buyers have with your website, seeking to guide the buyer toward the most favorable outcome.
The key is delivering the right content in the right way and at the right time. Knowing that buyers make decisions more on emotion than logic, you want to be especially sensitive to guiding their journey to ultimately develop trust.
Learn more about empathy mapping and get access to a template.
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Call to Action
Use the empathy mapping tool to better understand what prospective buyers are seeing, thinking, feeling, and doing when they interact with your website.
Then do the same with your competitors’ websites. And then make the necessary changes over time to consistently enhance that website experience for your ideal customer.