Episode 17 of Landscape Digital Show reveals how to create likeable marketing by capturing the imagination of your audience and showing them you care.
If doesn’t matter how good you are if you are not likeable, because people do business with people they like.
That’s right. When all things are equal people will choose to do business with the people they like, and that they feel understand them.
More significant is that even when things are NOT equal people will still choose to do business with the people they like. Isn’t this how most small businesses get started? Your first landscape businesses friends and family members that only like, but love you too.
We touched on this in Episode 4 of Landscape Digital Show in discussing how your story can sway landscape awards judges. Just like customers, those judges are comparing companies that do amazing work, so the story becomes the tie-breaker.
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Call to Action
Your call to action for this episode is to go to your website and other digital marketing channels and discover how to make the content more customer-facing, audience focused, and conversational.
If you can do that it will be more likeable too.
There is no more powerful marketing than a story that captures the attention, and hopefully the imagination of the audience.