Episode 10 of Landscape Digital Show reveals how wildly successful companies like Amazon, Facebook, Google and Apple leverage subscription relationships to sustain their breathtaking growth.
Amazon, Facebook, Google, and Apple have a combined market cap (total market value of outstanding shares) of approximately $1.72 trillion US dollars.
This equates to the GDP of Canada, thereby making these four companies’ value equivalent to the 10th largest country in the world.
And they all have one thing in common that you can adapt to your company. Their business models are designed to capitalize on subscription relationships.
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You can learn more about subscription relationships by listening to my interview with John Warrilow, author of Built to Sell: Creating a Business that Can Thrive Without You
Call to Action
In addition to renewing contracts with your customers, create subscription relationships with them by offering free content that enhances their lifestyle and experience with your business.
Consider going a step further to create paid subscription relationships like Amazon does with its Prime subscription. These paid subscription relationships are even more valuable because that financial investment literally has the subscribers invested in the relationship.